The river is a popular recreational area and is frequented by residents and tourists for tubing, canoeing, swimming, and fishing. The Texas Water Safari starts in San Marcos on the first Saturday in June each year. Due in part to its natural beauty, the city was nicknamed "San Marvelous." The City of San Marcos references the nickname in its "Keep San Marcos Beautiful" campaign.
Gary Job Corps Center, the largest Job Corps center in the U.S., is a few miles east of the center of town. In June 2006, The View named the San Marcos Outlets as the third-best place to shop in the world. About six million people visit the malls annually.
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